Freixenet, the world’s biggest cava brand, is launching a new charm offensive towards the Belgian market this autumn. This is not only because Freixenet has been operating under its own flag for a good year, totally independent from an international beverage group. The Spanish bubbles, with the the Cordon Negro Brut in the familiar black bottle, are above all trying to establish a new image. In particular, that these sparkling wines offer absolute top quality for a very wide audience that mainly wants to enjoy the better cava. And that for any occasion: from a home party or aperitif to a stylish dinner or a night out.
Where are the influencers in all this? Well, as the organ point of the campaign, Freixenet chooses to send this message out into the world via an exquisite team of ambassadors. Keep It Quiet put together a fun influencer programme where, for one year, we let influencers experience the “Freixenet” way of life. The kick-off was therefore a cosy dinner launch that took place in the loft of Graanmarkt 13. Chef Seppe Nobels provided delicious dishes and Freixenet of course provided the cava!
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