Johnnie Walker Double Black degustaties
Satisfaction
The end-of-year days and Father’s Day are the sales occasions for spirits producers. That’s why Diageo wanted us to put Johnnnie Walker Double Black in extra focus those days.
Our concept: Whoever buys whisky naturally wants to taste it first. And so we held a total of 70 tastings in 35 supermarkets across the country. Visitors could convince themselves of the taste of Johnnie Walker Double Black and decide to buy two bottles: one to give as a present and one for their own bar cabinet.
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